"The Senior Care Resource Network"

Director of Business Development - Carrollton, TX

Company Description: Cantex Senior Communities is a privately-owned post-acute care company exclusively in Texas. Each of the 21 nursing centers provide 24 hour, 7 day a week licensed care surrounded by ancillary staff that can offer exceptional rehabilitation therapy, nutritional services, activities including van outings, social services, housekeeping and laundry services.

Company benefits offered: We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, vacation, sick, holidays, medical, dental, and Supplement insurance Plans.

Job Description: Responsible for the overall design, management and execution of the Company’s Business Development Department. This position will be responsible for developing and promoting a strategic sales and marketing plan that will achieve or exceed budgeted census goals.

Essential Functions:

  • Serve as the key member of the senior management team to develop, manage, and implement sales and marketing strategies for the Company

  • Mature occupancy and quality mix goals consistent with budget expectations

  • Spearhead business development initiatives that continue to advance both the overall Company presence as well as the specific CSC home market presence

  • Develop and advance strategic relationships including all acute care settings (general, LTACH, and rehab hospitals) and build an effective physician leadership team that will effectively bridge those key referring hospitals to each CSC home

  • Create advertising campaigns, public relations opportunities and other marketing plans to introduce and advance market presence

  • Assist in recruitment and hiring of talent to create a larger pool of clinically driven Business Development Specialists as well as provide input to open Community Relations Coordinator positions

  • Monitor the utilization of lead tracking system and compile data both monthly and quarterly that will allow CSC to analyze strengths, weaknesses, and opportunities for occupancy development. Data should be specific to payor source with a focus on private pay development

  • Oversee all business development tasks associated with entering a new market and support the successful opening of a new CSC home with a strong fill-up plan

  • Conduct demographic analysis of the existing and future markets to maximize business development approach

  • Evaluate and advance all collateral materials including print, media and on-line advertising to be current and to meet market and technological standards

  • Partner with the Community leaders to conduct on-going training, coaching, and development of internal sales team

  • Develop and conduct class-room and field sales training to external and internal sales team

  • Assist Community leaders to develop a successful community outreach program

  • Continually evaluate the performance of the department and revise the business development plan as necessary

  • Evolve the marketing methods to remain technologically innovative

  • Monitor the on-line search engines to ensure highest visibility

Job Requirements
  • Bachelor’s degree in a Marketing related field with a MBA preferred
  • Minimum of three years experience as an Executive Sales leader in a multi-facility long term care setting
  • Minimum of five years experience in implementing successful business development strategies in various types of markets
  • Thorough understanding of the Long Term Care Market and referral sources including acute care markets
  • History of successful sales training of internal and external business development staff
  • Proven history of achieving or exceeding census goals
  • Ability to identify market needs and trends
  • Excellent communication and organization skills
  • Working knowledge of Microsoft Office Applications

For more info please visit Email resume to

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