"The Senior Care Resource Network"
Company Description: Cantex Senior Communities is a privately-owned post-acute care company exclusively in Texas. Each of the 21 nursing centers provide 24 hour, 7 day a week licensed care surrounded by ancillary staff that can offer exceptional rehabilitation therapy, nutritional services, activities including van outings, social services, housekeeping and laundry services.
Company benefits offered: We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, vacation, sick, holidays, medical, dental, and Supplement insurance Plans.
Job Description: Responsible for the overall design, management and execution of the Company’s Business Development Department. This position will be responsible for developing and promoting a strategic sales and marketing plan that will achieve or exceed budgeted census goals.Essential Functions:
Serve as the key member of the senior management team to develop, manage, and implement sales and marketing strategies for the Company
Mature occupancy and quality mix goals consistent with budget expectations
Spearhead business development initiatives that continue to advance both the overall Company presence as well as the specific CSC home market presence
Develop and advance strategic relationships including all acute care settings (general, LTACH, and rehab hospitals) and build an effective physician leadership team that will effectively bridge those key referring hospitals to each CSC home
Create advertising campaigns, public relations opportunities and other marketing plans to introduce and advance market presence
Assist in recruitment and hiring of talent to create a larger pool of clinically driven Business Development Specialists as well as provide input to open Community Relations Coordinator positions
Monitor the utilization of lead tracking system and compile data both monthly and quarterly that will allow CSC to analyze strengths, weaknesses, and opportunities for occupancy development. Data should be specific to payor source with a focus on private pay development
Oversee all business development tasks associated with entering a new market and support the successful opening of a new CSC home with a strong fill-up plan
Conduct demographic analysis of the existing and future markets to maximize business development approach
Evaluate and advance all collateral materials including print, media and on-line advertising to be current and to meet market and technological standards
Partner with the Community leaders to conduct on-going training, coaching, and development of internal sales team
Develop and conduct class-room and field sales training to external and internal sales team
Assist Community leaders to develop a successful community outreach program
Continually evaluate the performance of the department and revise the business development plan as necessary
Evolve the marketing methods to remain technologically innovative
Monitor the on-line search engines to ensure highest visibility
For more info please visit www.cantexsc.com. Email resume to firstname.lastname@example.org